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There is no greater sign of buying intent than someone using a search engine to find answers regarding a specific query. That is why today's digital space reveals it’s full marketing potential through Pay-Per-Click (PPC) advertising - an amazing approach for targeting leads and ready-to-purchase customers.
When introduced to the world of PPC most new advertisers burn their budgets without even getting a glimpse at any tangible results. On the other hand, businesses that perfect their advertising management grow like crazy - Knowing what to do, and what NOT to do is the difference between success and failure.
If PPC management is a difficult task for you and are considering outsourcing this service, chances are that you’ll find the latter task just as daunting.
Choosing the right professional service provider should be your last tough decision in PPC management - ideally you will invest in a service that will take care of your business interests long-term.
So before you talk to 50+ potential agencies, or just go with the first one, take this post for a spin so you will know how to narrow down your search to the right agency.
What’s your current situation?
Before diving into ‘full research mode’ and explore the PPC services market is crucial to know and understand where you stand business-wise.
Having a 'down-to-earth' assessment of your current situation will help you find the right agency and communicate your business needs. It's important to do your homework and make sure you are not trying to buy a car to win a boat race - because someone will try to likely sell it to you anyway!
Do you click on communication?
Searching for a PPC management agency is, bottom line, finding a new business partner. A useful parameter to judge how to choose one is whether your communication styles harmonize. You should have an early idea on what your interaction with the agency and its team members will be, and vice versa.
A well prepared agency will attend any issue or question you may have as fast as possible to ensure momentum and get you ahead of your competitors. Early interactions should give you a sense on how responsive and transparent is their communication, as long as you pay attention to this aspect.
Integrated services? Yes, please.
PPC doesn't make the world go round on its own. Sustainable results will come only when your PPC works seamlessly with your SEO, social media and other marketing strategies.
An agency that integrates PPC with wider marketing efforts it’s a more practical option.
After all, the last thing you need is two (or more) teams pulling in opposite directions. Things can get messy pretty fast, so if you chose to hire separate agencies make sure they can work together in full sync.
An indicator of a successful agency with an integrated approach is how well they try to understand your product by asking the right questions. They should be passionate and genuinely interested about what you do and the nuances of your business in order to set up the blue-print of your growth.
Badges & Certifications Are Welcomed, NOT Essential
It's easy to think that any agency that proudly displays their badges and certification on their web-site meets the expectations for high quality services. The truth is that the requirements for being AdWords Certified are much lower than you would expect.
The reality is that Badges and Certifications reflect the minimum requirements to provide these types of services, rather than the ability of a PPC agency to understand and create complex strategies designed to target people with high buy-intent for your business.
Closing Thoughts
At the end of the day you need a PPC management service to actually enjoy working with. So make sure you are easily able to communicate and set up your goals.
Remember the cheapest isn’t always best - your business needs a professional company that has your ambitions and needs in mind, helping you meet the results you need in your sales goals, lead generation, conversions and much more!
Alex M
escape majority